2017 AMI Awards for Marketing Excellence are now closed

We will start accepting entries for the 2018 Awards in February

The annual Australian Marketing Institute Awards for Marketing Excellence are presented to organisations and marketers who have achieved extraordinary success from innovative and effective marketing practices.

The Awards have evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business.

  • Judging

    Judges will be assessing marketing programmes based on the application of professional marketing principles to generate real measurable success in the market place. The judging panel will consist of Australia's foremost marketing practitioners from industry and academia. Judges reserve the right to withhold Awards in any category at their discretion. The decision of the judges will be final and no correspondence will be entered into.


  • Eligibility

    Entries are invited from all persons and organisations irrespective of turnover, industry or location. The marketing programme entered must have been active at some stage within the period of 1 January 2016 to 30 April 2017.

    Applications submitted for work prepared for a client or by a third party must be authorised by that party. Awards will be presented to the organisation or person named as the Nominated Company and Person on the entry form.


  • Entry Cost

    AMI Member - $300 + GST (includes a complimentary ticket to the state event of your choice)
    Non Member - $550 + GST (includes 6-month complimentary Affiliate AMI Membership)

    Please contact us for details - 02 8256 1650 or events@ami.org.au

    Benefits of the Affiliate Membership

    • Complimentary ticket to one state event in the 6 months membership period
    • 5% discount on AMI classroom workshop training and events.
    • Weekly emails covering training events, industry news, content including thought leadership, reports, whitepapers, blogs.
    • Quarterly Marketing Update
    • Free monthly webinars


  • Criteria and Percentage Weighting
    1. The Issue 10%
    2. The Solution (including marketing outputs) 30%
    3. The Result (marketing outcomes) 30%
    4. The Key Outcomes that contributed value to the organisation 30%
    Total 100%

  • Creating your entry

    Step by step process:

    • Click here to download the AMI Awards Entrant Manual
    • Read the terms and conditions (below), category descriptions and creative upload.
    • Print the client approval form (if applicable to your entry).
    • Collect evidence of research, implementation strategies, evaluations and key outcomes.
    • Make time to craft your entry as a potential winner. Write up your Marketing Programme using the four criteria headings above to a 2,000 word limit. Provide an Executive Summary of no more than 200 words.
    • Create a pdf of your entry. File size must not be more than 5MB.
    • Obtain sign-off for your final entry on the Client Approval form (if applicable).
    • Click here to open the online entry site.
    • Upload your entry (pdf) online.
    • Upload any creative material.
    • Submit
    • You will receive an emailed confirmation that the entry has been received. A copy of your entry will be attached along with payment request details. Print a copy of the attachment and complete your payment details. Keep a copy for yourself!

  • Terms and Conditions
    • All entries must be submitted online.
    • Entries may be made in more than one category; however each category requires separate submission details, entry form and fees. The same entry cannot be used across multiple categories. Each entry must be written to clearly satisfy the relevant category criteria.
    • No alterations to applications will be permitted after the date of submission.
    • All awards entry fees paid are non-refundable
    • Between 15th and 31st of May 2017, a late entry fee of $110 including GST will apply for late entries. Late fee applies for new and existing unpaid entries.
    • Awards will be presented to the organisation named as nominated company.
    • National winners will be mentioned at State Events.
    • To promote equity and recognise Marketing excellence, National winners are unable to be State winners in the same Award category.

  • How are the State and National Awards Awarded?

    State category finalists are nominated by the judging panel once the national winner is chosen. National category winners cannot win in the same State Award category if their campaign has already won a national category. They can however win a State Award category  for another Award category.